Troy & Sons brings the Boiler Room Bar to life each Fall & Spring at High Point Market
by Bob Haack
Poised in the deep dark hollows and forgotten dusty corners of what was among the original [circa 1900] industrial revolution factories and the heartbeat of The Furniture Capital of the World, a behemoth furnace – the power source of a once burgeoning industry - lies fallow and cold.
By virtue of the Energy supplied by the Antique & Design Center of High Point North Carolina, and fueled with the Spirit of Troy & Sons Whiskey of Asheville, North Carolina, what was once a forgotten relic steams back to life, reincarnated as: The Boiler Room Bar!
Each Spring and Autumn, more than 80,000 buyers and sellers from around the globe converge on High Point to engage in the largest furniture market of its kind in the world, High Point Market.
Thanks to the Antique & Design Center, and the generous contribution of Troy & Sons, The Boiler Room Bar has become a focal point and gathering destination for a diverse array of guests, local and international, eager to hear the story of the origin of Troy and & Sons Whiskey.
Creating a new heritage with locally grown heirloom white corn dating back to the 1800s, old fashioned hard work, and the special handmade touch that renders Troy & Sons whiskey so uniquely savory and smooth, the weary of foot are delighted to relax, create new friendships, reminisce, and share the taste and afterglow of this fine whiskey surrounded by the ambiance and historic treasure of The Boiler Room Bar.
We are grateful for the generous sponsorship of Troy & Sons which allowed us to raise almost $1000. in the tip jar last market, that was donated to Leukemia & Lymphoma Society and Hospice.
You can visit Asheville Distilling Company, home of Troy & Sons premium handmade small batch whiskey at 12 Old Charlotte Highway, Asheville, North Carolina, 28803
Special thanks to Bob Haack who graciously serves as the bartender of The Boiler Room Bar during High Point Market, generously donates his tips to charity and thankfully wrote this great story for us.
Following 10 years in the corporate world as a supply side product manager and then district manager for distribution of industrial safety equipment and supplies in Chicago, Illinois, Bob relocated to Pittsburgh Pennsylvania where he earned his MBA from the University of Pittsburgh. Over the course of 15 years, he held administrative directorships over several departments in the University of Pittsburgh Department of Medicine and the University of Pittsburgh Medical Center including; Clinical Epidemiology, Family Medicine, Neurology, Clinical Research in Behavioral Medicine, and the Center for Clinical Pharmacology.
Bob now resides in Winston-Salem North Carolina where he is actively involved in the Biotechnology and Life Science renaissance underway at the Wake Forest Innovation Quarter, serving in an advisory and consulting capacity focusing on organizational management, strategic planning, tactical implementation, logistics, branding and marketing, and business development with emerging enterprises in the Biotechnology and Life Science arena.
In his free time Bob enjoys building, balancing on two wheels, blues harmonica, and collecting unique treasures.